Resources for demographic information
Consumer behavior and lifestyle interests
The lifestyle characteristics of your target consumers influence their buying habits. Use the following resources to identify interests, beliefs, attitudes, and activities of your potential customers.
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This electronic database contains industry reports and market analysis research from around the world. To find target markets, limit searches to “reports” to find national and global market reports. Also helpful to find the state of your industry.
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Electronic and print books that contain consumer statistical information.
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A web-based mapping application that enables you to create thematic maps and reports using demographic/population, spending, and marketing data. This resource is also helpful for finding consumer behavior and information on your competitors.
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Explore data profiles on topics like education, employment, health and housing.
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Find demographic data on the labor force, consumer spending, time use and more.
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Consumer spending behavior in several industries.
Resources to find your competitors
To find information about public companies, search for company profiles and financial information, such as annual reports and filings. For information on private companies, search for articles published about the company in magazines, trade journals and newspapers.
The following directory databases will help you locate competitors in a specific geographic area (state, city, area code, zip code). They provide basic information such as address, key officers, lines of business, sales volume, and, when available, credit ratings and number of employees. You can also use these databases to locate potential business clients.
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Search for articles by company name, product name, ticker symbol or NAICS code on companies worldwide.
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Access articles that cover all major areas of starting, operating and maintaining a business from financing, management, marketing, accounting, taxes and more. This is also helpful to find the state of your industry.
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Find information on public U.S. and international companies. Also helpful to find the state of your industry.
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Find directory information on public and private U.S. and international companies.
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A directory with information about businesses and people in the United States and Canada. Also useful for finding information on your competitor.
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News coverage of business topics from local newswires, magazines and regional business publications.
Resources on the state of your industry
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Presents market share data on companies, products, facilities and brands.
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These print guides provide a thorough market and trends analysis of various industries. They also include thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.